![]() ![]() ![]() Organic reach is a measure of how many people saw your content for free, or organically, in their Facebook newsfeed. There are three types of reach measured on Facebook organic reach, paid reach, and viral reach. Reach refers to the total number of individual, or unique, users who saw your ad or content. Learn How to Make Instagram and Facebook Ads Work for Your NonProfit What is reach? Instead, impressions are used as a general insight of how many times Facebook, or whichever other social platforms you’re running ads on, shows your content on any device. Impressions are not a measure of how many people click on your ad, nor does it measure what they do with it after it is displayed. For example, if your ad was displayed on one user’s phone screen, then again when the same user browsed Facebook on their desktop, both of those instances would be counted as an impression. Impressions on Facebook tell you how many times your content was displayed on a screen. This article will help break down reach vs impressions and show you the difference between the two! However, while the two touches on similar concepts, impressions, and reach are not measures of the same thing. Measuring impressions and reach on your nonprofit’s social media will help you gauge how your content is resonating with your audience. ![]() In this post, you will learn the difference between reach and impressions, and what each measure means for your nonprofit's content strategy. ![]()
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